The Garlinghouse Company

As it turned out, builders were interested in acquiring well-designed plans. But what actually jump-started L.F.'s business was the overwhelming interest his plans received from the general public. When people began asking where they could buy the blueprints, the home plan business as we know it today was born.

A little more than a decade later, by the end of World War I, The Garlinghouse Company was publishing its growing collection of home plans and marketing books and brochures to lumber dealers across the nation. Lumber dealers then distributed the publications to prospective builders to win their business while Garlinghouse sold the blueprints. Things kept growing. After World War II, the swell in demand for home plans prompted the company to sell its publications directly to consumers, who responded enthusiastically. The business thrived as new houses went up from coast to coast.

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